From fashion and fine art to music and entrepreneurship, Lorenzo Brente is carving out a creative identity that refuses to fit into a single category. In an exclusive conversation with GRAZIA, he opens up about ambition, artistic freedom, faith, love and the philosophy shaping his future.
GRAZIA EXCLUSIVE | IN CONVERSATION WITH LORENZO BRENTE
For Lorenzo Brente, creativity has never been about following a conventional path. Moving effortlessly between art, fashion, music and entrepreneurship, he approaches each discipline as part of a larger vision, one that is driven by individuality, expression and the freedom to create on his own terms.
An artist, painter and entrepreneur, Brente is interested in more than simply building a career. His ambition is to establish a distinctive creative world where artistic expression and business strategy coexist. Supporting that vision is Matt Buser, his personal attorney, international manager and strategic advisor, who plays a key role in shaping the professional direction of his work.
But beyond the ambition and carefully considered aesthetic is a man who places just as much importance on faith, personal relationships and remaining true to himself.
In this exclusive interview, Lorenzo Brente speaks to GRAZIA about the experiences that have shaped him, the projects he hopes to bring to life and why, for him, true success will never be measured by money or recognition alone.
GRAZIA: Your creative journey spans fashion, art, music and entrepreneurship. What do you believe sets you apart?
LORENZO BRENTE: I don’t think what makes me different is necessarily what I do, but rather how I see the world.
My experiences and the way I think have shaped a vision that feels entirely my own. I’ve never wanted to separate art, fashion, music and business into individual categories. To me, they’re all different ways of expressing the same creative language.
I’m not interested in recreating something simply because it’s already successful. I want to build something with its own identity, something that creates emotion and leaves a lasting impression.
I’ve never felt the need to resemble anyone else to understand where I’m going. My ambition is to create a universe that is unmistakably mine.
GRAZIA: Fashion has been an important part of your journey. What has the industry taught you about success and identity?
LORENZO BRENTE: Fashion taught me the power of image, the importance of identity and how an aesthetic can communicate something before a single word is spoken.
I’ve also had the opportunity to meet some inspiring personalities, including designer Mihara Yasuhiro. What stayed with me most about him was his humility.
That encounter reminded me of something important: no matter how far you go, you should never forget who you are.
Success, recognition and money can change your circumstances, but they shouldn’t change your essence. Ambition is important, of course, but it needs to exist alongside passion, creative freedom and humanity.
You can achieve extraordinary things and still lose yourself in the process.
For me, real success means continuing to move forward without forgetting what inspired you in the first place.
GRAZIA: As a painter, what emotions or ideas do you hope to communicate through your work?
LORENZO BRENTE: Above all, I want people to feel something.
I don’t want my work to be appreciated simply because it’s beautiful, technically accomplished or visually striking. I want it to create an emotional connection.
I explore subjects such as the human body, faces, femininity, textures and identity. These themes allow me to express the complexity of human experience without necessarily explaining everything.
What fascinates me is what stays with someone after they’ve looked at a painting. It might be a feeling they can’t quite describe, a memory or even a question that remains with them.
Technique and aesthetics are important, but they’re not the final destination. I want my work to have a presence and an emotional life of its own.
GRAZIA: The worlds of art and business are often seen as opposites. How do you balance your artistic instincts with your entrepreneurial ambitions?
LORENZO BRENTE: I actually see them as complementary.
Creativity allows you to imagine something that doesn’t yet exist, but bringing that idea to life requires more than imagination. It takes strategy, discipline, decision-making and the right people around you.
An artist might have an extraordinary vision, but without structure, that vision can remain just an idea.
I want to protect my artistic freedom while developing a serious entrepreneurial approach. That doesn’t mean turning every piece of art into a commercial product. It’s about understanding how to build something sustainable around creativity.
For me, the artistic side creates the vision, while the business side provides the foundation to develop it.
GRAZIA: Matt Buser plays an important role in your professional journey as your personal attorney, international manager and strategic advisor. How has that partnership helped shape your ambitions?
LORENZO BRENTE: Matt supports me across several important aspects of my career.
As my personal attorney, he handles legal matters and helps protect my professional interests. As my international manager, he contributes to the management, coordination and development of my activities. His role as strategic advisor brings a broader perspective to my priorities, decisions and long-term direction.
My ambitions aren’t limited to one industry. I’m interested in developing projects across art, fashion, music and entrepreneurship, and that requires a clear strategy and a strong professional structure.
When you’re working across different creative fields, decisions are often connected. A collaboration can have commercial implications, while an international opportunity may require legal, managerial and strategic consideration.
I believe in surrounding myself with people who understand my vision and respect my identity. Trust and long-term alignment are extremely important to me.
Ultimately, I want to create the right conditions for my ideas to grow while ensuring that what I’m building is properly protected and managed.
GRAZIA: Looking ahead, how significant is entrepreneurship to the future you’re creating?
LORENZO BRENTE: It’s essential.
I’m interested in developing a world where art, fashion, music, design and art direction can exist together under a shared creative vision.
I admire the way major creative groups bring different activities and identities together while maintaining a strong overall direction.
But I’m not interested in simply launching multiple projects for the sake of it. Everything needs to have a purpose and make sense within the bigger picture.
Building a creative business requires patience, discipline and the right partners. I’m aware that ambition alone isn’t enough. It has to be supported by tangible results.
My goal is to gradually establish a structure that allows my vision to evolve and expand.
GRAZIA: You’re exploring a project that brings painting, music and design together. What inspired this multidisciplinary concept?
LORENZO BRENTE: I’ve always believed that emotion shouldn’t be limited to one artistic medium.
I want to create an exclusive work that brings together a painting, a musical composition and a design piece, with each element conceived to complement the others.
The idea isn’t simply to place three different creations together. I want them to communicate with one another.
The music would intensify the emotion of the painting, while the design would add another dimension to the overall experience.
I imagine it as a complete artistic universe, developed under my name and intended for a single collector or buyer.
It’s an opportunity to explore how different forms of contemporary creativity can come together to create something truly distinctive.
GRAZIA: You’ve spoken about walking away from significant financial opportunities. How important is creative freedom when making business decisions?
LORENZO BRENTE: Some decisions can’t be made by looking at the financial figure alone.
I’ve encountered opportunities involving substantial amounts of money that I ultimately chose not to pursue because they didn’t align with what I wanted to build.
That doesn’t mean money isn’t important. Of course it is. It allows you to invest, develop ideas and create opportunities.
But money shouldn’t become the only factor guiding your choices.
If something goes against my values or compromises the freedom I need to create, I’d rather walk away.
I’m selective about the people I work with and the projects I become involved in. Trust, respect and a shared professional understanding matter enormously to me.
Money is a tool. It isn’t a compass.
GRAZIA: Your personal style has a rebellious, rock-inspired quality, with an element of mystery. Is that image something you’ve consciously created?
LORENZO BRENTE: Not at all. I’ve never felt the need to invent a character. This is simply who I am.
I don’t believe that having a public profile means giving everyone access to every part of your life.
I can share my work, my ideas and my convictions while keeping certain things private.
There’s a difference between hiding something and protecting your personal space.
People may find mystery intriguing, but I’ve never considered it a communications strategy. I just believe everyone has the right to keep certain aspects of their life to themselves.
My image might attract attention, but it doesn’t define everything about me.
GRAZIA: Beyond your creative and professional ambitions, faith appears to be an important part of your life. How does it influence you?
LORENZO BRENTE: God has an immense place in my life.
My faith in Jesus Christ is something that accompanies me throughout my journey. It’s a source of strength, reflection and peace.
I can have ambitions, pursue projects and work hard to develop my business, but I also understand that not everything is within my control.
Prayer is part of my life, and my relationship with God is deeply personal.
Whatever I achieve professionally, I want to preserve that connection.
I believe in working hard to build my future, but I also accept that there’s a part of the journey I have to leave in God’s hands.
GRAZIA: Have the challenges you’ve experienced changed the way you approach life and success?
LORENZO BRENTE: Absolutely.
I’ve experienced disappointments, difficult moments and periods that forced me to reconsider my priorities.
I don’t think every painful experience needs to be shared publicly. Some things belong to the private side of life.
But those experiences can teach you a great deal about yourself, what truly matters and what you want your future to look like.
I’ve learned that ambition should never come at the expense of personal balance, meaningful relationships or the simple things that give life its value.
I still want to create, build and achieve. But I want to do it with greater perspective, clarity and emotional stability.
GRAZIA: With so much focus on your career, where does love fit into the life you envision for yourself?
LORENZO BRENTE: Love has an important place in my life and in the future I imagine.
I’d like to meet a woman who has her own dreams, ambitions and personality. I don’t believe a relationship should require one person to sacrifice their identity for the other.
To me, a strong relationship is built on trust, respect and mutual support.
I’d love to build something lasting and, if life allows, have a family and create a home filled with love.
I’m not looking for someone to complete me artificially. I’d rather meet someone with whom I can build something genuine.
For me, love should add meaning to life, not take away from who you are.
GRAZIA: Away from work and creative projects, what brings you genuine happiness?
LORENZO BRENTE: My family, my friends, animals and the simple moments in life.
I have a relatively small circle, and some of those people have been with me for a very long time. Loyalty means a lot to me.
I enjoy traveling, spending time in nature, boxing and listening to music without feeling the need to turn every experience into something professional.
I think the bigger your ambitions become, the more important it is to remember what you want to protect.
Success can bring opportunities and recognition, but it can’t replace genuine relationships or the memories you create with the people you love.
GRAZIA: What advice would you give to the next generation of artists and entrepreneurs trying to establish their own identities?
LORENZO BRENTE: I think it’s important for young creatives to develop their potential without losing their individuality.
Talent is essential, but talent alone isn’t always enough.
You need to understand your industry, develop a strategy, build meaningful professional relationships and know how to protect your work.
I’d like to contribute, in my own way, to supporting artistic projects, independent brands and creative initiatives.
I believe business structures should help creativity grow rather than restrict it.
The goal should always be to give a creative vision the tools it needs while preserving what makes it unique.
GRAZIA: If you had to choose between worldwide recognition and a genuinely happy life surrounded by the people you love, what would you choose?
LORENZO BRENTE: Happiness with the people I love. Without hesitation.
Professional recognition is valuable. It can open doors, bring your work to a wider audience and give meaning to years of effort.
But none of that can replace love, family or the moments you share with the people who matter.
I don’t want to spend my life chasing professional goals only to realise that I’ve neglected everything that made life meaningful.
I want to build something significant without losing sight of why I’m building it in the first place.
GRAZIA: Ten years from now, what would you like people to associate with the name Lorenzo Brente?
LORENZO BRENTE: I’d like people to look at my journey and see that there was genuine substance behind my ambitions.
I hope they’ll see artworks, meaningful projects, collaborations and a creative structure that has developed with consistency and purpose.
I want to continue evolving, discovering new fields and challenging myself while staying true to my identity.
I’m not interested in announcing every idea before it’s ready. I’d rather focus on the work and allow the results to speak for themselves.
I don’t pretend to have achieved everything already.
What excites me most is everything I still have the possibility to create.
GRAZIA: Finally, if there is one philosophy that guides the way you live, what would it be?
LORENZO BRENTE: I don’t want to look back at my life and regret the things I never attempted because I was afraid, too comfortable or waiting for the perfect moment.
Sometimes you have to take risks, make mistakes, learn from them and begin again.
I don’t have all the answers, and I don’t pretend to.
But I believe in working hard, taking responsibility for my decisions and remaining loyal to my convictions.
I want to continue moving forward with courage, determination and a sense of purpose.
I’d rather create my own path than spend my life living according to someone else’s expectations.
⸻
For Lorenzo Brente, the future is not about choosing between being an artist or an entrepreneur. It’s about bringing those identities together without compromising either.
His vision remains ambitious, but his philosophy is grounded in something more personal: the freedom to create, the discipline to build and the importance of staying connected to the people and values that matter.
And perhaps that is what defines him most. Not the desire to fit into an established creative world, but the determination to build one of his own.
