Creating a market of its own, men grooming and skincare might just be the eye opener we need to understand that 2020 is a real eye opener when it comes to breaking barriers and accepting gender fluidity.
Be it a nice cooling effect from mud masks or some high intensity toner action, skincare for men is more diverse than you think. It’s ancient to think that men used to only have an aftershave at their disposal while that pretty glass cabinet over the sink was all reserved for the stash and stacks of women skincare weaponry. These days it’s either based on mutual consent to have a half and half space for skincare and grooming arsenal, better still, to have non-gender bias products in the first place to save up space and cash.
With a rapid increase in the social media community, bloggers and influencers reign supreme. What they have to promote more than any other product or routine is that flawless face, a vision without a filter or any frame. For men, the minorities in the social media hierarchy, looking good gets more followers than any workout without or culinary skill. Your face is your biggest asset!
Though facials and therapies are considered unorthodox for men, studies suggest that almost half the clients for hydrafacials are men. The facial is uniquely designed for every skin type and requires little to no fuss.
There are no rose scented scrubs or any glitter infused serums, it’s just plain water and hyaluronic acid seamlessly doing what it does best; neutralizing and cleaning. Men having a 25% thicker skin demand a little more effort with those stubborn pores but the hydrafacial seems to do a seamless job.
While scrubs and masks are still a debatable product in the world of men, sunscreen proves to be an everyday essential. A combination of SPF 20 and a crème with a long lasting matt effect, this stuff goes along way. When paired with a face wash, one can only feel unstoppable against the elements.
With summers getting harsher each year and air pollution levels at an all-time high, men are resorting to aggressive skin protection gels and creams to avoid burns and rashes which are most prone to high exposure of the outdoors.
Though with the pandemic having placed a lockdown in the last few months, men’s grooming has advanced to a whole new level. After the much acclamation and praise given to men on toned facial hair and a trend of maintainable hairstyles, makeup has finally made its way into the world of man!
It’s not just now for the cameras or Instagram posts, make up is now being practiced by many men as a regular if not daily grooming prospect. Everyone just wants to be picture perfect and in their most handsomest version all the time, it’s a form of self-empowerment, self-validation if you put it in words.
Brands like Tom Ford and Chanel have their makeup lines particularly catering to the quint essential needs for the modern man such as Boy De Chanel. Let’s face it, in the world of today, appearances matter more than anything and be it a man or woman; the visual aesthetics are the main elements to consider when judging this book.
