Home Blogs IDEAS is getting into fragrances and here’s all you need to know about the launch!

IDEAS is getting into fragrances and here’s all you need to know about the launch!

by Grazia

Here’s your sneak peak into this fashion giant’s brand-new fragrance collection

The way we wear perfumes has evolved! From occasional appearances, fragrances are now a part of our self-care daily routines. The leading fashion and lifestyle giant IDEAS picked onto our needs and is all set to launch a huge line of encapsulating scents on the 15th of June.

We got a chance to review their fragrance catalogue and couldn’t help but deep dive into this heaven of mesmerizing scents.

Launching with 40+ unique fragrances from fresh to woody, musky and floral notes, the all-new IDEAS fragrance category is subdivided into premium eau de parfum, pocket-sized eau de parfum, children’s perfume, deodorants and body mists. Yes, there’s a unique fragrance for everyone!

Feeling excited already? Here’s what caught our eye from the entire range!

The Women’s range:


Fruity florals are a go-to in summers. This cute pink bottle encapsulates the essence of roses and magnolias with a base of Cedarwood, Sandalwood, Amber, and Musk instantly refreshes the body and soul.

Spring Times

As the name suggests this has got to be a must-have in our fragrance collection. This flowery fragrance features red berries and pink pepper in the top accords before giving way to the floral aroma of freesia and violet.

We have a thing for floral musky perfume regardless of the time of day or season and the elegant bottles will surely make for a wonderful display on our dressing table. White musk, Sicilian mandarin and pink peonies combine for mystical scent that’s not only refreshing but also irresistible.

The Men’s range:

Power Marine

Step into a world of serenity with this calming scent. To us, this fragrance is subtle luxury; like the profound gaze of eye and not a loud thunder of words. This fresh aromatic perfume has top notes of Lemon, Bergamot, Orange, Cardamom, and Black Pepper which makes it absolutely enticing without giving much away.


If you’re into sensual masculine smells, Onyx should be your top pick. This beautiful black bottle contains a unique fragrance with top notes of Bergamot, Pink Pepper, Cherry and Orange Blossom. We predict this one to be a sure-shot head-turner!


Ambassador is an absolutely magical experience in a bottle. Mandarin, Bergamot and Pepper paired with Violet, Orris and Suede Notes gives it a unique scent that leaves an everlasting impression.  Strong, dynamic and off-beat – this is certainly a fragrance for the modern man of today!

So, mark your calendars for June 15th to get your hands onto these unique fragrances. Visit your nearest IDEAS store or the official website at gulahmedshop.com to explore the entire range.

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