Every season, a beauty line comes along that makes even the most prominent makeup artists sit up straighter. This time, it is TANJI MAKEUP, a debut so refined it feels less like a launch and more like a quiet revolution.
Behind the brand is Tanjia Sayed, the kind of woman who does not just understand beauty culture, she shapes it. She has been backstage at Dior, painted faces for Christian Louboutin campaigns, brushed shoulders with Vogue, Elle, and GQ, and hosted sold-out masterclasses at The Dorchester, Mayfair that vanished in 24 hours. With a Law degree under her belt and a decade of artistry spanning every possible canvas, models, brides, celebrities, she is not the typical founder. Which is exactly why her line feels so different.
I have had the pleasure of using Tanji Makeup on a range of my VIP celebrity clients and myself over the past few weeks and here are my thoughts.
RICH GLOSSY JUICY TUBE
is pure indulgence. I keep one in my kit and one in my bag because honestly, you never know when you might need to elevate a brunch with friends or a late- night editorial shoot. It gives lips a juicy sheen that is lush but not sticky, the kind of gloss that makes you smile more just to see how it catches the light. I have had brides ask me what I am wearing and then buy it immediately for their wedding day.
THE BRIDAL BLUSHERS
are subtle but transformative. They give cheeks a gentle flush that reads fresh on every skin tone. On my brides, a few light strokes and they look luminous both in person and on camera. On myself, I can swipe it on and not have to check in a mirror every five minutes, which is a rare gift in the world of blush.
THE BRONTOUR POWDERS
are a dream for sculpting without looking overdone. On a recent bridal trial, I used them to warm the face and enhance bone structure. The bride looked like she had been kissed by the sun in all the right places, naturally radiant yet perfectly contoured. On myself, they are my secret weapon for days when I want definition without looking too made up.
THE WEDDING CAKE CONCEALERS
are nothing short of magical. Full-coverage without a whisper of chalkiness, they glide on like silk and stay put longer than most marriages. I used it on a bride last month who had flown in from Dubai after a sleepless journey and by the time she walked down the aisle, her skin looked radiant, fresh, and completely untouched.
On myself, I noticed how effortlessly it brightened my under eyes and survived a full day of shoots without creased line.
THE BRIDAL BRUSH COLLECTION
is another standout. If you have ever had to teach a client how to blend and you are silently panicking, these brushes are your savior. They blend, diffuse, and sculpt with ease and feel luxurious in hand. I now reach out for a them almost instinctively, whether it is for a wedding, a celebrity fashion shoot or evening luxury events.
What makes Tanji Makeup remarkable is that it is built on intention. Each product has a purpose and delivers it with precision. It is a line that understands real faces, real brides, and real artistry. Using it reminds me why I fell in love with makeup in the first place. For brides, it is a revelation. For the rest of us, it is a daily luxury that makes beauty feel effortless and unforgettable. And here is the thing about truly great makeup lines: they make you want to reach for them even when you are tired, stressed, or running late. Tanji Makeup does that. It is not just a product, it is a moment of joy, a touch of elegance, and sometimes, exactly what you need to feel like yourself but better. www.bytanji.uk
